Many statistics carried on most popular e-commerce shops have proved that sales are considerably increased by correct selling strategies, which show even figures are but a really great sale success. Suggested products that users generally buy together is one of the most effective among these marketing strategies.
All people active in the web know advantages of using popup windows. A popup window increases dramatically visibility of what you put in it, increases conversion rates of users who see it and allows you to get instant feedback from your users. Use them in a non-intrusive way and they will turn out to be one of the most powerful marketing strategies to increase sales in your store.
With the advent of web 2.0, users have become much more used to interactive sites that are getting more dynamic and user friendly. And the more your e-commerce uses the latest web technologies, the more it looks appealing to potential customers. One of the newest and most versatile characteristics that a modern shop cannot miss is the slider, without a doubt: can you imagine potentialities of a product slider?
Allow your users to filter products according to their needs, and in a few seconds they will find exactly what they want to buy: a simple and powerful tool to address your customers towards their ideal product, speed up the purchase processes, and improve the conversion rateof your online shop. The chance of filtering products in a store is such a common feature that it has become not only effective, but also necessary. Users are used to rely on this tool and not offering it might be hugely detrimental to your store. Thanks to YITH WooCommerce Ajax Product Filter you can avoid this risk and increase the conversion rate in your store.
“Exploit the urgency and scarcity principle for your site and you’ll see conversions increase dramatically”. This is one of the most recurrent expressions in the web when talking about marketing strategies, but it could not be truer. If users realise that their time to make a decision is limited or that the product they are interested in is available only in a limited amount of items, they will decide sooner and quicker to purchase. That’s exactly what a countdown makes.
Users that purchase online always hesitate when they buy a product that they cannot see nor touch. Put yourself in your potential customers' shoes: everything they know about the product is represented by an image and a few descripting lines, they are not able to verify personally the details, or to ask for further information to a salesperson as it would be in a real shop. How many questions would they ask before clicking on the purchasing button, and how frustrated are they purchasing blindly!
Create ad hoc promotions to catch your customers’ attention and loyalize them in the course of time: the only plugin that gives dynamism to your e-commerce and lets you increase the visits – and consequentially the sales – taking advantage of the marketing elementary principles. Discounts, special prices, promotions, bonuses: with few clicks you will make your shop a necessary step for whoever is looking for your products.
Sending ad hoc coupons you can loyalize your customers and encourage them to purchase: an easy yet efficient marketing strategy to increase the conversions of your e-commerce site.
The “bundle” technique is one of the smartest strategies to increase the sales of product combinations, and to support customers to come back looking for new deals.
A/B split testing on checkout pages (analysis made to find out which checkout structure works better in e-commerce sites) have turned out to be the best choice for a better user experience during purchase. This because a multi-step structure helps customers feel more comfortable during payment operations as they understand better which step they are filling in.
Recent research shows that about 4 trillion dollars of goods will be abandoned in carts during 2015 by e-commerce users. What's interesting is that more than the 60% of these carts can be perfectly recovered and transformed in purchases. YITH WooCommerce Recovered Abandoned Cart will just do that: it will help you converting these abandoned carts in purchase orders.
In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm. Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails. Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing). And not to mention, then, shipping costs that would be much higher than the price of purchased products.
Neuro marketing research have proved that if we receive a gift, we almost feel in debt with the person who has made it and a loyalty bind starts even without the customer to realise that.
Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase. The same happens on your shop. A customer comes to purchase a present, browses the catalogue in search for an idea, but he cannot be sure about what the recipient could like most and has many doubts: how does refund policy work in case the product should not be good? And if the size were not the right one? And if it did not arrive in time?
Purchasing online services like hosting, coaching, courses or podcasts is nowadays a routine. These products have often something in common: they are purchasable with a subscription process. Do you know why? Selling products with a subscription lets you receive scheduled and constant payments, in order to supervise month by month the grow of your income; this is why big companies offer their products with this formula.
I am sure you get disappointed when you see an order fixed in pending status.
You would make every effort to see it as completed, whereas the only thing you can do is to wait for user’s decision and if he/she won’t complete that order, it will be removed from system. As a consequence, you will lose both the sale and the customer.
If you sell ebooks online, audio files, courses or any other digital product, you have probably noticed some of the information during the checkout could be requested later, in order not to discourage our precious customers or make them abandon the purchase.
When does the state of tension increase? When a received package must be shipped. Even the smallest mistake could cause negative consequences. Tension also increases when the products of your shop must be loaded or unloaded from the stock or when you need to know which items are contained inside an Out For Delivery package.
Have you ever felt like you are part of a family, while purchasing online? Imagine if after purchasing your favorite product you would receive a custom text message right away, including personal thanks and the information that your purchase has been successful, you know what would happen? A careful touch will greatly increase customers' trust towards the company they have chosen to purchase from! And the direct consequence of this is that they will feel pampered and cared for. All thanks to a simple text message.
Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough. Some of these questions may concern the price applied by the payment gateway of choice, for each transaction. The most warning factor is the fact that if you intend to add this cost directly to the final product price, that's going to influence your customers' decisions and might end up purchasing it from some other store paying a little less for it. And just like that you lost not just a sale, but a potential customer. Clearly you can't afford to lose money, but you might consider that adding that cost to the final price isn't nice either, since every gateway has different prices and you would end up with showing an expensive price even when the payment method chosen by the user doesn't require it.